Wednesday, July 24, 2013

A Line in the Sand

I listened to a portion of a Rich Roll podcast today while on a jog. His coach said the simplest, inexpensive, most underestimated way to make progress and get better AT ANYTHING is establishing a baseline. "The Only Way to Move Forward is to Have a Line in the Sand".

"Where are you starting from?" is vital in deciding how you are getting to there AND how long its going to take to get there. And the more clear that starting point is, the more direct the route is.

When we are developing our software, our branding, our culture, GoNextWorld is passionate on establishing a baseline.  In the case of our Rewards software, WE draw a line in the sand for restaurants using it. They gain a brand-new, vivid perspective for their customer base. AFTER UNDERSTANDING THIS, its much easier to move forward. They know who to market to, what specials bring people back, etc.  

The more they understand about where they stand, the more informed decisions they can make, and the more progress they have.

We've become slightly obsessed with this mentality. We know that it is transferrable to way more than just jogging or customer tracking for restaurants.

- Establish a baseline
- Set Your Goal
- Track Your Progress and Adjust

It sounds simple... because it is. Just #HitYourMark


This article was based on a GoNextWorld article found here.

2 comments:

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